Lulu Group launches unique campaign to save water

Abu Dhabi: On the occasion of World Save Water Day, Lulu Group today launched a very unique reward campaign to spread awareness about the importance of water conservation. The ‘SAVE WATER & WIN CASH’ project was jointly launched by Lulu and Abu Dhabi Distribution Company on 22 March at Khalidiyah Mall in Abu Dhabi, UAE. As per the details given to the media during the launch function, this campaign will run for 4 months and the winner will be decided as per the savings he/she has made in the ADDC bills for the next 3 months. The person who reduces the maximum water units in the next 3 months will be rewarded with Dhs. 50,000 followed by 2 second prize winners who will get Dhs. 25,000 each and 50 consolation prizes of Dhs. 5000 each. Speaking on the occasion, Mr. Abubaker T.P., Regional Director of Lulu Group, said “Lulu has always strived to make their CSR campaigns very effective and innovative. We noticed that there is a lot of awareness about saving water, but still many of us don’t follow the practice at our homes. Through this campaign we wish to reward the winners, which is a good incentive for all of us to try hard to save water.” During the launch function, more than 1000 water conserving devices were also distributed free of cost, which can be easily fitted on taps or showers to reduce wastage. Humaid Ali Humaid Al Shamsi, Sales Manager of ADDC, who inaugurated the campaign, also spoke highly of this innovative reward program and urged all Abu Dhabi residents to take up this challenge and help in conserving water.