Our Growth Strategy
Lulu’s growth strategy is based on four robust strategic pillars:
Like-for-like growth
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Grow and enhance private label offering
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Broaden international product range
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Expand online partnerships
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Enhance in-store experience
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Expand ‘Happiness’ loyalty programme
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Grow average basket size
Store Network Expansion
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Utilise GCC whitespace potential
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Expand into urban & rural areas
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Shift to fully-finished stores
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Partner with key Government entities
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Continue track record of store roll outs
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Increase focus on express store
Operating Leverage and Operating Efficiencies
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Leverage scale to drive margins
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Enhance store efficiencies
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Enhance automation through technology
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Strengthen partnerships with suppliers
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Centralization initiatives
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Data analytics through Center of Excellence
Further Opportunities
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Margin growth through private label
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Introduce new products & categories
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Expand omni-channel presence from both own and third channels
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Enhance Lulu app experience
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New strategic partnerships
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Expand coverage of Loyalty program